MIN-AD Unveils a New Look for the Brand

Winnemucca, NV (August 6, 2020) — MIN-AD, Inc., the Nevada-based specialty mineral supplement supplier, has launched a new brand identity package featuring a shield graphic embellished by three stripes.

“Backed by over 50 years of university and commercial research, MIN-AD^® has proven that quality is timeless,” said President Dr. Mike Crombie. “This outstanding product delivers nutritional advantages to dairies and feedlots nationwide. Evolving the brand identity to a more contemporary look reflects our commitment to our customers and determination to uphold the highest quality control standards in the industry.”

Mined and produced in the United States, MIN-AD is a naturally occurring calcium magnesium carbonate supplement proven to be an effective buffer, rumen microbial growth enhancer, and highly bioavailable source of Ca and Mg. Practical for both transition and lactating diets, MIN-AD aids in acidosis management, improves mineral status, and increases milk component production.

Additionally, the logo redesign reinforces the relationship between MIN-AD and its trusted partner Papillon Agricultural Company and their common commitment to helping customers overcome challenges and optimize feed efficiency at the farm level. Along with distributing MIN-AD, Papillon develops and produces premium nutritional products including Dairyman’s Edge^®, BaciFlex^®, Gemini Proteins and Performance Proteins.

For more information, call (800) 888-5688 or visit min-ad.com or papillon-ag.com.

Examining the hidden costs of cheaper minerals.

When dairy margins are tight, cheaper mineral alternatives can look like an easy win — but a 2025 case study tells a different story. Three dairies that switched from MIN-AD to an unproven substitute saw milk fat drop by nearly 0.2 points, somatic cell counts rise by up to 60 units, and culling rates climb 5–10 points. The combined impact averaged almost $1 per cow per day in lost profitability — more than $180,000 annually for a 500-cow operation. The data makes a clear case that research-backed mineral nutrition isn’t just a feed cost, it’s a bottom-line investment.

A peek behind the process: How Papillon selects probiotic strains that perform

Probiotics have come a long way since fermented milk was first consumed in ancient Rome. At Papillon, selecting the right probiotic strains for BaciFlex is a rigorous, multi-step process — screening Bacillus subtilis strains not just for pathogen inhibition, but for gut integrity support, immune function, and compatibility across feed types. What sets Papillon apart is a commitment to re-evaluating those strains every 3–5 years using regional feed and fecal sampling data representing hundreds of thousands of cows. As pathogens evolve, so does BaciFlex — delivering a minimum of 95% inhibition o